What is the Apple Voice Style or 'Voice of Apple'? It’s that warm, natural, and sincere tone — famously delivered by Jony Ive and echoed in Apple’s TV advertising.
It’s understated, intelligent, and effortlessly clear. These days, many clients request “that Apple tone” for explainer videos, TV spots, and brand narrations — referencing my original Apple TV ads as their benchmark.
Since voicing the Apple iPhone 5 TV ads, this voice style has become one of my most requested reads — ideal for TV, Radio, Web Explainer Videos, and even eLearning or in-store announcements.
The tone is simple, elegant, and precise. A British commercial voiceover style that lets the product do the talking.
Watch the TV ad I voiced here — broadcast across the UAE and admired for its quiet confidence.
The same relaxed, confident tone was used for SEAT’s Hidden Heroes series. They needed a calm and conversational narrator to spotlight the people behind their iconic cars — and this Apple-style voice was the perfect fit.
Watch the SEAT promo — it’s a great showcase of how this voice style adapts to human storytelling.
Watch the demos — and if this natural, Apple-inspired voice is what you’re after, just get a client approval and we’ll take it from there.
It’s as simple as an Apple product — clean from start to finish.
Apple is known for its simplicity and service. I try to reflect that in everything I do, especially when voicing explainer content or calm brand narration.
Drop me a line today — let’s create something smart, stylish, and human.
Guy Harris – Award Winning British Male Voiceover – © 2000 – VoiceoverGuy ®
