On the VoiceoverGuy blog, we’re trying to explain and demystify a range of different voiceover styles, techniques, and genres. This blog post will look at explainer videos, exploring how they work, how effective they can be, and how important the voiceover element is to the finished product. If you’re especially interested in the subject and would like to book Guy’s services, feel free to get in touch. You may also like to have a look at the extensive range of Explainer Videos featuring Guy’s voiceover work. Guy will provide you with a sample of your script so that you can be sure he is right for your brand — and if he’s not quite the right fit, he’ll happily recommend someone who is!
An explainer video is a short video that explains an idea, collection of data, or perhaps a product/service as concisely as possible. Explainer videos are often animated, as this style works well with graphs, figures, and any other explanatory content. Explainer videos are usually short — often between 90 and 120 seconds — and they usually have a very clear message. Good explainer videos use a concise ‘why’, ‘how’, and ‘what’ structure to explain their subject matter.
There is a huge difference between a well-handled explainer video and a poorly handed one; have you ever noticed the difference between a good teacher and a terrible teacher? A good teacher can make any subject seem easy and accessible. A good explainer video works in the same way, and this video about conserving water is a great example:
All of the best explainer videos use straightforward language with clear, high-quality voiceover work. This is where Guy Harris comes in! Voiceover is an integral part of any explainer video as it performs the bulk of the explanatory work, with the visuals simply backing it up. A good explainer video script should be so clear and concise that it gets the message across even if someone is only listening to the video. The tone of voice should also suit the subject matter or the brand of the company making the video.
Infographics are an incredibly popular medium because they provide very fast, effective way to illustrate, compare, and contrast a range of facts and statistics. An explainer video may be an animated version of an infographic and this can be a brilliant way for a company to explain and contextualise the statistics it has generated from a recent survey or research project. If you have complicated data and you’re looking for a way to do it justice and get the message out there, then an animated explainer video might be exactly what you need.
Explainer videos can also serve another purpose: they are a brilliant way for businesses with unique or complex products or services to explain exactly what they do. If your product or service is brilliant, but its benefits aren’t immediately obvious, it may be a good idea to make a video that explains just how good your product or service is. In this way, your explainer video also serves as an advertisement for your business, but it is hopefully fascinating enough for people to share with others they think might be interested. Take a look at the Renault UK Service video below to see how it’s done:
In many markets, the only way to be successful is to have a unique selling point — something that sets your product or service apart from the rest. If you do have the perfect USP, then an explainer video may be the perfect way for you to get that message across to potential customers. Sometimes explainer videos are the best way to ensure potential customers understand just how good your service is. This PhoenixPb explainer video is a great example of this:
I hope this blog post has been useful and that it has helped a few readers understand the merits of a well-made explainer video. If you have any questions or would like to book Guy’s voiceover services, please get in touch!