The voiceover for a new campaign from Egyptian news organization Mada Masr.
When I saw the scripts and watched the un-narrated visual I knew I wanted to be part of this. Working with the team at Mango Jam in Dubai the client and writers also attended the session which made the direction so much easier to work with.
This is the 2nd of a fun two-ad campaign designed to renew readers’ interest in politics by highlighting the many ways politics happens all around us, every day. Ref: Adweek.
Mada Masr is an independent Egyptian news organization dedicated to producing intelligent and engaging journalism.
Under 14 Handball Team sarcastically elaborates on how bureaucracy and corruption are not just reserved for parliamentary affairs. The two films capture the unseen power struggles and immorality in seemingly innocuous organisations. The other being Suzy's Beauty Salon.
A great voiceover starts with a great script. Got a good one that needs a voice? Maybe like this one?
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